Proposal

Communications Plan
Project: LIS 9723 Website
Date: March 15, 2010
Background: The author of the site has an extensive collection of recipes on scrap pieces of paper and has recognized that she needs an online space to better organize her recipes.

Key Contact: Meredith Harrison

Communications project leader:
Meredith Harrison

Overall Goal
To create a visually appealing website that indexes family and personal favourite recipes for herself and other interested bakers.

Objectives/Rationale
○ Provide the author a place to post favourite recipes
○ Gives a place to post other baking-related content if her vision for the website becomes more focused on the public in the future
○ Easy to use
○ Provide a place for her friends to find and borrow her recipes
○ Provides a space to host pictures accompanying the recipes
○ Provides an opportunity to create and design elements, including colour palettes and photos

Target Audiences
○ Herself
○ Her friends
○ Bakers who frequently navigate baking blogs

Key Messages/Themes
○ Focuses on baking
○The importance of accurate measuring
○The wonderful product of parchment paper

Strategy
○ Use pictures of personal baked goods as the images
○Use personal favourite and family recipes as content
○ Provide links to personal favourite baking blogs
○Provide architecture that will enable the author to continuously add content
○Relate personal opinions and stories when appropriate
○ Have most of the content done by the mid-point in the course
○Post much of the content on a blog posted by blogspot prior to placing it on the actual website as a method of working from home
Use images that reinforce the theme of the website

Budget
○Whatever my mom is willing to pay for in groceries

Potential Issues
○The creator is unaware of how to create some of the desired website architecture
è This may result in modifying the design of the site

Creative Direction
○ A calm but cheerful colour pallet
○ Clean looking
○ Lots of white space
○ CSS layout
○ Use baking-related images as appropriate

Copy & Resource Links
○Use current recipes as majority of content
○ Write new copy for non-recipe sections
○Add to the baking blog links as they are decided upon